Email Marketing Facts in 2020 – The Ultimate Collection

We are talking about Email marketing facts today. Buckle up for a great read. 

First thing first, I am seeing a lot of us the digital marketers or the digital worriers are putting way too much importance to chatbots. I am not saying it is wrong by any means. But many of us are missing the main issue here. You need a quick response, yes. But marketing is all about lingering into your audiences’ mind. Email marketing is still the king when it comes to staying at the top of your audiences’ mind. 

And, to my fresh digital marketing warriors, let me lay it for you in the way you might be more interested in, I am going to talk in facts, plain numbers – email marketing facts. Email marketing to this day is converting you every dollar to 38 times. Yes, you can make $38 for every single dollar you invest in email marketing. This is 3800% of your ROI right there. Name me anything else capable of this ratio. I challenge you. 

email marketing facts

Let me enlist the email marketing facts in segmented order to understand it better.

Email marketing facts – Business-to-business (B2B) Edition:

  1. To this day, 93% of business-to-business (B2B) marketers are practising email marketing to maintain a healthy communication bridge. (Source: Content Marketing Institute)
  2. 83% of business-to-business (B2B) companies are emailing their e-newsletters to their client base. This is one of the tested and proven content marketing strategies that is standing throughout time. (Source: Imaginepub.com)
  3. 40% per cent of business-to-business (B2B) companies are reported to claim that e-newsletters are very important for the success of their content marketing strategy. (Source: Content Marketing Institute)
  4. 35% of professionals prefer to check their emails on their mobile phone. 
  5. iPhone by Apple takes the leading position when it comes to which phone professionals prefer to read their emails and send their email replies from. About 29% of emails are opened from the apple products.  
  6. About 27% of professionals prefer Gmail for their regular email-based communications.
  7. Now it is time to pay attention to our younger professionals choices. About 73% of Millenials are said to prefer emails for their professional communications. As it is easier for documentations. They tend to maintain a much casual format when it comes to email’s language type. (Source: Adestra)
  8. Around 50% of professionals from the USA tend to check their emails more than over 10 times any given day. And, they are showing all the signs that email is their top choice when it comes to professional communication. (Source: Campaign Monitor)
  9. Around 80% of marketing professionals are reported to consider email marketing to strengthens their customers’ retention rate. That total of all the traditional and digital marketing professionals. Just think about it for a moment. (Source: Emarsys)
  10. 60% of digital marketers are reported to claim that email marketing is their greatest source of ROI. (Source: Emma)
  11. 56% of globally recognised brands are using emojis in the subject lines of their emails. Emails with one or two emojis in the subject are seeing greater open rates in 2020. (Source: Forbes)
  12. 35% of digital marketers are sending more than one emails per week. 3-5 emails are the sweet number in 2020. (Source: Not Another State of Marketing)
  13. Digital marketers who are running their email marketing campaigns in the segmented pattern are reported to be enjoying around a staggering rate of 760% revenue increment over time. (Source: Campaign Monitor)
  14. In the last 12 months, 78% of digital marketers are witnessing a steady increment in emails’ response rate from their clients. (Source: Not Another State of Marketing)

Source: Forbes, Content Marketing Institute, Imaginepub.com, Statista, Email Tool Tester, Not Another State of Marketing, Litmus.com, Convince & Convert, Campaign Monitor, Adestra, DMA Insights, Emarsys, SaleCycle, Emma

Email marketing facts – Business-to-consumer (B2C) Edition:

  1. Around 80% of marketing professionals are reported to consider email marketing to strengthens their customers’ retention rate. (Source: SaleCycle)
  2. 59% of customers said that the offers that they receive over emails are likely to influence their shopping decisions. (Source: SaleCycle)

Source: SaleCycle

Email marketing facts – Investment Edition:

  1. Did you know that back in 2019, the USA has invested approximately over 350 million dollars on their email marketing advertisement? (Source: Statista)
  2. Digital marketers who are running their email marketing campaigns in the segmented pattern are reported to be enjoying around a staggering rate of 760% revenue increment over time. (Source: Campaign Monitor)

Source: Statista, Campaign Monitor

Email marketing facts – Customers/Consumers/Buyers Edition:

  1. 59% of customers said that the offers that they receive over emails are likely to influence their shopping decisions. That is a huge stat on buyers behaviour. 
  2. Next to SMS, buyers prefer to get discount, sales offer over email with images of listed products. 
  3. 99% of every single niche customer base check their email inboxes at least once any given days. (Source: DMA Insights)
  4. About 59% online and offline buyers are reported to respond to offers those where send to them over emails. 

Source: DMA Insights

email marketing facts - Email Marketing for Ecommerce Website

Email marketing facts – Mobile Phone Marketing and Users Edition:

  1. Around 46% of email accounts are opened or registered using mobile phones. That goes to show that mobile users are very important to target for email marketing. (Source: Litmus.com)
  2. One more mobile users’ facts. 35% of professionals prefer to check their emails on their mobile phone. (Source: Convince & Convert)
  3. iPhone by Apple takes the leading position when it comes to which phone professionals prefer to read their emails and send their email replies from. About 29% of emails are opened from the apple products. (Source: Campaign Monitor)
  4. About 27% of professionals prefer Gmail for their regular email-based communications. (Source: Campaign Monitor)

Source: Litmus.com, Convince & Convert, Campaign Monitor

Email marketing facts – General Facts Edition:

  1. There were approximately 5.6 billion active email accounts back in 2019. (Source: Statista)
  2. About 27% of professionals prefer Gmail for their regular email-based communications.
  3. Surprisingly, emails that are related to hobbies see the highest open rate, around 27%. (Source: MailChimp)

Source: MailChimp, Statista

Email marketing facts – Bad Facts Edition: Just one.

  1. Around 16% of marketing offer related emails do not make it to their destined inbox due to poor management and strategies. (Source: Email Tool Tester)

Source: Email Tool Tester

I hope this list of email marketing facts helps you at any point of your digital or traditional marketing career. Feel free to share your thoughts on the comment section below. I will try to response to them on my next article.

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