Email Marketing shows a strategy that marketer depends on to drive results over and over. We’ve put this detail infographic blog to focus on some interesting facts on email marketing.
Despite the fact that there is a wide range of digital marketing in your promoting tool kit. Email marketing keeps on being the best driver of ROI for organizations. Besides, ROI keeps on enhancing year over year. This reflects that consumers are continuing to engage with the Brands.
By 2020, the number of email users will be 259 million. As an ever-increasing number of individuals agree to accept email address and use it all the time. They likewise begin to utilize this correspondence divert to stay in contact with their most loved brands.
On numerous occasions, you’ve been requested to demonstrate the viability and ROI of your association’s showcasing endeavours particularly with regards to email promoting. Also, email showcasing is the ruler of the promoting kingdom with a 4400% ROI and $44 for each $1 spent.
Whether Email is increasingly being used on mobile devices. But does that mean the days of the desktop are over? Not so fast. Email marketing campaigns suggest that mobile has made it more difficult to get readers to engage with content.
Over time, the popularity of email marketing campaigns resulted in personal email inboxes. That was flowing with the latest and greatest offers. Email campaigns developed and people grew tired of them.
Email marketing has long been a proven method for generating leads. This approach continues to bring a strong track record. In spite of the emergence of different social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.
Email marketing campaigns often use social share buttons. According to Get Response, emails with share buttons have a 158% higher click-through-rate than those without.
The other five share buttons with the highest CTR are Facebook, Twitter, LinkedIn, Pinterest, and Google+. If you don’t include share buttons yet, here are three reasons why you should-
1. New Potential Customers
It’s easy to acquire a new customer with a social share. Social share buttons make it easier to enhance your brand exposure.
2. Search Engine Ranking
When your content is shared on social media sites, it determines the strength of that link. The more content is shared, the stronger the link. Eventually, it will improve your search engine ranking.
3. Improved Customer Experience with Email Marketing
Readers usually don’t want to go through a lengthy process to share content on the web. Often they will be discouraged to do so if the information is unnecessarily complicated.
Social share buttons make it easier for users to share content on their social media accounts, which improves their overall experience.
Did you know that we send more than 74 trillion emails every year? And the numbers keep going up, with 1.8 million more emails sent in 2017 than in 2016, according to the Communicator Email Benchmark Report 2017.
In 2019, the numbers will be even much higher. People will send and receive 281 billion emails per day in 2019, with an expected 3.8 billion email users worldwide by the end of the year.
In five years time, there’ll be even more email, with an expected 333 billion emails sent.