It’s not often you find a marketing channel that the audience opens messages from within 90 seconds of receiving them. Not only does SMS marketing has a broader reach than any other form of direct marketing, but it also makes use of an immediate path of communication directly to a device nearly 89 percent of Bangladeshi have in their pocket.
Therefore, in the real world, SMS marketing complements Email marketing in a greater way. Saying that SMS is perfect for B2C business, Email plays better for B2B marketing. Now, integrating your SMS channel can be a great way to attract the attention of those contacts who aren’t responding to your email marketing campaigns. Think about it, since Both SMS and email are two-way communication channels for you and your customers.
SMS & Email – Can they Really Work Together?
It’s no wonder that Email marketing has become a specialized niche. With the flow of an increasing number of mobile user, Email marketing is becoming more successful. Interestingly, due to such reason, as per Campaign Monitor, 47% of email messages are opened on mobile devices like tablets and cell phones.
On the other hand, text messages have 99% open rate.
Email and text message marketing are two of the easiest and most effective ways to stay in touch with your fans and customers no matter how large the contact list. They can easily be used for lead generation, sales conversion, and relationship building at any stage of the buyer’s journey. Your customers can easily opt-in to mailing lists that automate the introduction, education, and sales for nearly any product or service niche. Frankly, both SMS and email marketing create easy-to-implement sales funnels for business.
SMS Marketing Complements Email Marketing – How?
Research from OpenMarket suggests that SMS marketing is the number one channel for notifications among Millennials, followed closely by email. Interestingly the social media channels lagged, coming in lower even than postal mail. In my opinion, this close correlation between SMS and email marketing is being increasingly reflected across most age demographics, making them ideal for exploitation by integration. Not everyone likes to receive messages, and not everyone checks the email often (we assume so). If you can send your marketing messages, brand materials, offers in a creative manner through both of these marketing tools, you are bound to get a good result. In short, this is how SMS marketing complements Email marketing in a competitive marketing industry like Bangladesh.
Now, here goes a few ways that SMS & Email integration can work to the benefit of the overall marketing strategy.
Existing email databases are an ideal source of contacts to start out with an SMS campaign. As a bulk SMS campaign begins to mature it will be able to feed additional clients into the email mailing list.
Using existing data and segmentation from the email database allows for more effective personalization and targeting of SMS, powering SMS campaigns from the outset.
Reviving lost contacts
People often change email addresses and can easily be lost as an email contact. Bulk messaging is a simple way to maintain contact, obtain new email details, and in the process, keep the email database up to date.
SMS can be used as a follow up to promotional emails, adding last minute discounts and deals to prompt a return to the original email content.
Include all media
SMS opt-in opportunities can be included across all brand media. For instance, websites, emails, and in-store to encourage text sign-ups and grow the SMS client list.
Improved email content
The discipline of writing concise content for SMS campaigns can be used to inform email content. You can do it by making for more focused and specific email campaigns.
Insights gained from SMS campaigns can be used to inform email-marketing strategies (and vice versa).
SMS and email marketing have differing strengths and weaknesses. But, when combined can complement each other effectively to strengthen communications and have a positive impact on marketing strategies. If you are still concentrating on one and neglecting the other, it’s time you started to integrate SMS and email to the ultimate benefit of your bottom line.
What has your experience been? Do you think SMS marketing complements email marketing?? Can they really work together effectively? Let us know. Reach us through the mail, or you can call us at 01777770507.