No matter how good your Email is, people do judge emails by subject lines. In fact, 47% of marketers say they test different email subject lines to optimize the result. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.
5 Tips to Write Catchy Email Subject Lines
1. Keep it short and sweet.
Email subject lines will get cut off if they’re excessively long, especially on mobiles. What’s more, with up to 77% of email opens occurring on mobiles, we suggest utilizing titles with less than 50 characters. To make sure the people scanning your emails read the entire subject line
In case you’re attempting to keep your titles short, consider which words matter less and where you can remove a detail. Same goes for your regular emails. Don’t waste your time including “update” or “bulletin” or “newsletter” in the headline. These words can diminish the message’s open rate since it readers the email is associated with a series, and therefore they can catch the next one.
2. Use a familiar sender name.
When setting your sender name, be as human as you can. If the ‘from’ name doesn’t sound like it’s from someone you want to hear from. It doesn’t matter what the subject line is. Ultimately, people are busy, and they simply don’t bother to click the mail.
3. Avoid the ‘no-reply’ sender name.
Thanks to the amount of spam email people get these days, most people hesitate to open email from unfamiliar senders. And even fewer people like talking to a robot. Think about when you call a company and can’t get a hold of an actual person. Same with Email.
Never use “firstname.lastname@example.org.” Not only does it make it look less personable, but it also stops people from adding your email to their address book.
4. Use personalization tokens.
Remember the personalization we mentioned earlier? Using personalization tokens like name or location in the subject line adds a feeling of rapport, especially when it’s a name. Everyone loves the sound of their own name. Plus, it increases click-through rate. In fact, emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not.
5. Segment your lists.
While email blasts that go out to your entire list might be relevant and helpful to some people but it won’t be to others. It could cause confusion or frustration. Why is this company sending me case studies when I just signed up for its email list yesterday?
Personalize the experience using information from the actions your customers have already taken — from which forms they’ve filled out, to which industries they’re in, to what their personal preferences are. In email marketing, you can personalize your recipients’ experience using a little thing called list segmentation.
At the end of the day, if your emails aren’t getting opened, they’re not getting seen. You have great content to share now, you have to prove it in your subject line.