Email marketing is gaining popularity day by day because of its highly engaging results. Email Marketing lets the advertiser promote their products or services to a very targeted email list. Depending on your Target Group (TG), you come up with a branding guideline and based on that you shoot email marketing to those databases. To get the maximum success from your email marketing campaign, you should allocate ample time building your email list.
Treat your email list with more importance
When you are pitching to clients to take email marketing from you, at the first it would be challenging to convince them. Because you have to present highly relevant facts that will motivate the clients to avail email marketing services from you. Some of the factors that clients give consideration are- your brand reputation, email marketing panel where the emails will be sent, a detailed reporting where the user can see the open rate, click rate, bounce rate, unsubscribe rate, and your email list.
There are different agencies who will claim that they have a strong email database but you should try to verify the email list from the agencies first by asking them simply. You have to make them understand that every email that you will send is crucial and you want to target exactly to your selected audience. For example, your company sells dresses for Women. Definitely, your target market should be all the female. You may not want to send the emails to male groups. When you are taking the email marketing service from any agency, you should make it clear your target group to that agency so that they can tell it to you whether they have those databases and they can execute email marketing campaigns for you.
There are many ways from where you can extract your emails. There are numerous high quality email extracting software companies like AtomPark Software, Sig Software who are highly popular in extracting emails from the website. You can also import email addresses from LinkedIn, you can purchase an email list from different companies, you can collect email list from various visiting cards of professionals.
When you are extracting email addresses, you should try to gather more information about that email list, where they work, what is his job role, location address. The more detailed information you have, the more it will be easier for you to target and more results you can drag from your email marketing campaign.
There are many clients who may want to send email marketing based on locations because they may have a plan to spread their brand to another location. Some may want to send emails only to the Chief Executive Officer(CEO) or to the Managing Director. Every client has different sets of expectation, different sets of objectives that they want to achieve. Based on that, the agency or company can plan email marketing campaigns for you.
Consider putting enough emphasis on building a well-structured email list. If you want every penny counts that you spend then you have to build your email list.