Email marketing is a proven tactic that marketers count on to drive results again and again. We’ve put together this handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver.
Though there are many different tools in your digital marketing toolbox, email marketing continues to be the greatest driver of revenue for many businesses. Furthermore, revenue from email marketing ROI continues to improve year over year. This suggests that consumers are continuing to engage with brands through email marketing year after year.
By 2020, the number of email users will be 259 million. As an ever-increasing number of individuals agree to accept email address and use it all the time, they likewise begin to utilize this correspondence divert to stay in contact with their most loved brands.
On numerous occasions, you’ve been requested to demonstrate the viability and ROI of your association’s showcasing endeavors—particularly with regards to email promoting. Also, email showcasing is the ruler of the promoting kingdom with a 4400% ROI and $44 for each $1 spent.
But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of email marketing statistics every marketer needs to know.
Whether email is increasingly being consumed on mobile devices. But does that mean the days of the desktop are over? Not so fast. Nearly 6 million email marketing campaigns suggest the shift to mobile has made it more difficult to get readers to engage with your content… unless you can drive a subsequent open in a different environment.
The popularity of email marketing campaigns produced in personal email inboxes that were overflowing with the latest and greatest offers. Email campaigns grew and people grew tired of them. Laws that allowed customers to unsubscribe breathed new life into email marketing campaigns as customers could easily pick and choose the companies they were interested in.
Email marketing campaigns often use social share buttons, and for good reason. According to GetResponse, emails with share buttons have a 158% higher click-through-rate than those without. The five share buttons with the highest CTR are Facebook, Twitter, LinkedIn, Pinterest, and Google+. If you don’t include share buttons yet, here are three reasons why you should-
1. New Potential Customers: Reaching a new customer is not easy. Social share allows you to acquire new customers. Including share buttons make it easier to increase your brand’s exposure.
2. Search Engine Ranking: When your content is shared on social media sites, it defines the strength of that link. The higher your content is shared. The higher the link, which improves your search engine ranking.
3. Improved Customer Experience: Usually readers don’t want to go through a lengthy process to share content on the web. Often they will be discouraged to do so if it is unnecessarily complicated. Social share buttons make it easier for users to share content on their social media accounts, which improves their overall experience while also increasing CTR and search engine ranking.
Did you know that we send more than 74 trillion emails every year? And the numbers keep going up, with 1.8 million more emails sent in 2017 than in 2016, according to the Communicator Email Benchmark Report 2017.
In 2019, the numbers will be even higher, as the latest Email Statistics Report shows. People will send and receive 281 billion emails per day in 2019, with an expected 3.8 billion email users worldwide by the end of the year.