We have an active email account that we check regularly. But, email is considered to be ‘traditional’ due to the emergence and popularity of digital and social media.
Let’s face it, EMAIL isn’t dead! This conventional model of marketing and communication has been here since forever and it is here to stay! Email has evolved from simple plain-text direct messages to highly targeted and automated emails. Featuring HTML and CSS coded design, interactivity, videos, live feeds, etc.
Email considered the most desired option for B2B and B2C communication across the globe. ADN Email takes you through the Email Marketing province and manifests why Email is the KING of all digital channels.
Read on to understand what is email marketing and why it is still ruling over the marketing world.
1. Email is Permission-based Marketing
Email is the most personal form of online communication, as it is permission-based. Businesses that use email marketing focus on sending emails that are highly relevant to the subscribers, based on the customers’ choices and privacy. Marketers that follow the best practices make sure they build email lists and send emails only to those customers who have opted-in on their own.
2. Email drives better Conversions
Email has an insane record of driving the most conversions and ROI, even more than social media.
Here are some stats to support!
In a survey by OptinMonster, 21% of marketers across all industries stated that email delivers the highest ROI, making it a leader in the online marketing space. The marketers surveyed also said that the greatest benefit of email marketing is lead generation, followed by improved sales and greater conversions.
According to a report from Campaign Monitor, for every $1 spent on email marketing, an ROI of $44 is made.
3. Emails are Personalized Messages in Real-Time
There is a lot of clutter in the digital space and people are concerned with content everywhere. Too much irrelevant content can get your subscribers irritated!
With the latest GDPR law, marketers need to get the subscribers’ consent in the form of a positive/double opt-in to keep sending them emails. This means if a subscriber fills up a form to download a report/ebook or registers just for a particular event, then they wouldn’t be included in the mailing list, until and unless they opt-in and click the check-box to keep receiving updates from the business.
4. Email lets you Automate Delivery and create Workflows
Once you get your email marketing campaign up and running, you can create multiple campaigns for your business and create workflows to manage these campaigns effectively. Email marketing automation tools and platforms help you create and send automated emails that are highly relevant to your leads and subscribers.
Email workflows and automated systems automatically send emails to your subscribers after they take specific actions. Here’s how an automation workflow looks like:
5. Email works for every stage of the Buyer’s Journey
Emails are for everyone! We all have an active email account that we check regularly. But, email is considered to be ‘old school’ due to the emergence and popularity of digital and social media.
As you can see, email marketing is a powerful tool to expand your online business and brand. Even with all the hype about social media! Email is NOT going anywhere in the future. If you want to truly succeed online, then you need to know what is email marketing and how to apply it for the business model.